Post Foods is launching a friendly competition between its Fruity Pebbles and Cocoa Pebbles brands to see which cereal is most popular among fans and is asking kids to choose #TeamFruity or #TeamCocoa.

The brand says online and mobile competitions from January to September will rally support for each flavor.

Fans will be able to declare their love for their favorite flavor by visiting a microsite and downloading an app that encourages them to vote, take photos and play games.

WWE Superstar John Cena will return to the front of Fruity Pebbles boxes and will serve as captain for Team Fruity and NBA All Star Kyrie Irving will take his "long-time love for Cocoa Pebbles to the next level" by appearing on Post Cocoa Pebbles boxes as captain of Team Cocoa, Post says.

Each team captain is also drumming up support for a nonprofit. Cena will be raising awareness for Hire Heroes USA, an organization dedicated to creating job opportunities for military veterans and their spouses; Team Cocoa will help Irving reach out to middle schools, high schools and the larger community to help educate people about the unique skills and needs of people with intellectual and developmental disabilities through the nonprofit Best Buddies.

http://www.clickz.com/clickz/news/2320627/pebbles-asks-kids-to-declare-loyalty-to-teamfruity-or-teamcocoa